Cartoon Museum Merch Concept

As part of a group project for university, I worked in a team to put together a concept rebrand of the merchandise at the Cartoon Museum, being given only branding asset guidelines, and the chance to gain real feedback from them as a client.

Based on their tagline of "pick up a pen and draw", along with the bright solid colours of the museum space itself, our route focused on a common motif of a squiggle to signal the idea that anyone can get involved in drawing cartoons, and the various colour combinations also allowed for consumers to express themselves in multiple ways too.

Shoutout to Cameron, Hannah, Nina, Shannon and Yihyun who were also involved in the making of this!